Since When Has Tobacco
Cared About Our Kids?

They're spending millions to defeat Prop 56, a proven way to keep kids from smoking.

The tobacco industry preys on youth, spending $9 billion annually to market their deadly, addictive products. Each year, nearly 17,000 California kids get hooked on tobacco, one-third of whom will eventually die from tobacco-related disease.

In every other state that has significantly raised cigarette taxes, smoking rates have gone down, and the US Surgeon General said this is especially true among kids. That's why pediatricians, nurses, the California State PTA, American Cancer Society Cancer Action Network, California School Boards Association, California Faculty Association, State Superintendent of Public Instruction Tom Torlakson and more than 100 other groups say YES on 56.

It's up to us to stand up to Tobacco companies and save lives before they create another generation of addicts.

The Facts

Protect Kids.

Higher tobacco taxes are proven to reduce youth smoking, yet California's tobacco tax is among the lowest in the nation.

Fight Cancer.

Prop 56 pays for healthcare, cancer treatment, smoking prevention, and research to cure cancer and tobacco-related diseases.

If You Don't Smoke, You Don't Pay.

California taxpayers spend $3.5 billion each year on tobacco-related diseases. Prop 56 works like a user fee, taxing tobacco to help pay these tobacco-related costs.

Join the fight to save lives. Sign on now!

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Learn more about Prop 56.

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Recent News

Assemblyman Dr. Joaquin Arambula, Local Doctors and Health Advocates Endorse Prop 56, Stand Up to Deceitful Tobacco Company-Funded Ads

Fresno, CA – As Election Day nears, Assemblyman Dr. Joaquin Arambula joined Fresno area... Read More >

San Jose Mayor, City Councilmembers Endorse Prop 56, Stand Up to Deceitful Tobacco Company-Funded Ads

San Jose, CA – Today San Jose Mayor Sam Liccardo joined City Councilmembers Ash Kalra an... Read More >
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What Others Are Saying

Tom Torlakson

California State Superintendent of Instruction

These claims are not only preposterous, they are insulting to those of us committed to the education and well-being of California’s children. We know that increasing tobacco taxes reduces youth smoking. Tobacco companies know this too. That is why they are spending millions to obfuscate the provisions of Prop 56 and mislead voters about its impact on schools. As educators, neighbors, parents and grandparents, we aren’t fooled. Tobacco companies do not care about our children, they want to create a new generation of consumers.

Jim Wunderman

President and CEO of the Bay Area Council

Cigarettes and other tobacco products cost California $18 billion in health problems and lost productivity, not to mention the enormous human and emotional toll from sickness and death that smoking exacts on families, children and workers. Proposition 56 will help protect future generations against smoking, improve health, reduce healthcare costs and increase productivity. It has our full-throated support.

Jeff Allred

President & CEO of the San Gabriel Valley Economic Partnership

Californians pay enormous costs that smoking inflicts on our state health, business communities, economy, and taxpayers. Increasing the cost of tobacco is widely recognized as the most effective way to reduce smoking, especially by young people. Reducing smoking saves lives and health costs.

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