Keep Our Children from Smoking.

Support Prop 56 to improve healthcare, reduce tobacco-related healthcare costs, and save lives.

Tobacco is a deadly, costly product that hurts all Californians - even if you don't smoke. Now Big Tobacco is hooking kids into a lifetime of addiction with e-cigarettes. It's up to all of us to prevent this predatory behavior and keep kids from smoking.

Prop 56 increases California's cigarette tax by $2 per pack, with an equivalent increase on other tobacco products, including electronic cigarettes containing nicotine. Prop 56 works like a user fee, taxing tobacco to help pay for smoking prevention and healthcare – so smokers pay their fair share for their costs. And if you don't smoke, you don't pay.

The Facts

Protect Kids.

Higher tobacco taxes are proven to reduce youth smoking, yet California's tobacco tax is among the lowest in the nation.

Fight Cancer.

Prop 56 pays for healthcare, cancer treatment, smoking prevention, and research to cure cancer and tobacco-related diseases.

If You Don't Smoke, You Don't Pay.

California taxpayers spend $3.5 billion each year on tobacco-related diseases. Prop 56 works like a user fee, taxing tobacco to help pay these tobacco-related costs.

Join the fight to save lives. Sign on now!

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Recent News

Yes on Prop 56 Lands Major Endorsements

SACRAMENTO — The Yes on Prop 56 Campaign, which keeps kids from smoking and reduce the c... Read More >

800,000 Member California State PTA Endorses Prop 56, Condemns Tobacco Companies’ Education Lies

SACRAMENTO, CA — California State PTA has endorsed Proposition 56 to keep kids from smoki... Read More >

San Francisco Chronicle: Yes on Proposition 56 to Save Lives, Tobacco’s False Claims ‘Ludicrous’

The San Francisco Chronicle has endorsed Proposition 56, saying the tobacco tax increase wi... Read More >
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What Others Are Saying

San Jose Mercury News Editorial: Tobacco tax increase deserves a big yes

The industry fights tax increases so aggressively for a simple reason. Taxes and the programs they fund are amazingly effective at reducing smoking… It’s way past time for California to do this. Voters should resoundingly approve Proposition 56.

California Lt. Gov Gavin Newsom

Prop. 56 gives voters the power to Save Lives and protect the next generation from a costly, deadly smoking habit. As a father of four, I’m endorsing the Save Lives initiative and standing up once again to the tobacco companies’ relentless, predatory targeting of our kids. With Big Tobacco using new tools like e-cigarettes to hook our kids on a lifelong addiction, it’s more important than ever that California take the lead and save lives by voting “YES” on Prop. 56.

Antonio Villaraigosa

Former Los Angeles Mayor

I am proud to stand with the American Cancer Society, the American Lung Association and the entire Save Lives California coalition behind this lifesaving measure. Although we have made some great strides, we cannot stand down from safeguarding children from tobacco’s deadly addiction. Californians must take the lead in preventing a new generation from cancer and other deadly and costly tobacco-related diseases.

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