Keep Our Children from Smoking.


Support Prop 56 to improve healthcare, reduce tobacco-related healthcare costs, and save lives.

Tobacco is a deadly, costly product that hurts all Californians - even if you don't smoke. Now Big Tobacco is hooking kids into a lifetime of addiction with e-cigarettes. It's up to all of us to prevent this predatory behavior and keep kids from smoking.

Prop 56 increases California's cigarette tax by $2 per pack, with an equivalent increase on other tobacco products, including electronic cigarettes containing nicotine. Prop 56 works like a user fee, taxing tobacco to help pay for smoking prevention and healthcare – so smokers pay their fair share for their costs. And if you don't smoke, you don't pay.

The Facts

Protect Kids.

Higher tobacco taxes are proven to reduce youth smoking, yet California's tobacco tax is among the lowest in the nation.

Fight Cancer.

Prop 56 pays for healthcare, cancer treatment, smoking prevention, and research to cure cancer and tobacco-related diseases.

If You Don't Smoke, You Don't Pay.

California taxpayers spend $3.5 billion each year on tobacco-related diseases. Prop 56 works like a user fee, taxing tobacco to help pay these tobacco-related costs.

Join the fight to save lives. Sign on now!

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